Lets celebrate 10th anniversary!Good Morning!
Let's start with a simple question.
How many of you here have your own business?
How many of you thinking about starting your own business?
Okay! I am in the second category as well.
I have been thinking about starting my own business for quite sometime, but something is holding me back.
What is that something. Fear! Fear of failure.
There is a valid reason to have fear of failure.
If you look at the statistics, 9 out of 10 businesses don't celebrate their 10th anniversary. 9 out of 10.
Very sad!
What are the main reasons for such a higher rate of failures? How to improve this statistics?
Government organizations, universities and private institutions did some study and
came up list of reasons why they don't succeed.
They came up with many reasons. I found these 4 items are critical and common for any business to succeed.
What are they?
1) Choose the right filed - Driving force
2) Define clear objective/goal for your business - your target
3) Do through market research - Identifying your customer base
4) Do competitive analysis - How to attract/acquire customers
1) Do you really have an interest in that filed? Do you love to do that work?
Do you have a passion for this?
It is not necessary that you have to start something that you have been doing for so long.
High-tech, low-tech .. it doesn't matter...
Teaching/Education/cleaning/cooking/
2) What is the purpose of your business? What is your goal to start this business?
Not about money,power or prestige.
These thing shouldn't be the primary objective for you to start your business.
Make the world a better place
Increase the quality of life
Changing the way we communicate
Changing the way we travel
Wal-Mart: To give ordinary folk the chance to buy the same thing as rich people'
Companies that are successful have this kind of meaning. If your sole reason to make money,
then you attarct wrong kind of employees.
3) Is there a need for your product/services
4) How you are going to differentiate from your competition
Select the filed that you are interested, define you goal/objective and do market analysis
and how you are going to differentiate from existing players/competitors.
Hope we all can start our own business and celebrate 10th anniversary.
Thank You!